Fuku o yobu jisha jiten

   'Dictionary of shrines and temples that summon good fortune'. A publication by the Kodansha company, and representative of numerous contemporary book, newspaper and magazine guides to the riyaku specialities of religious institutions. The dictionary is divided into categories such as educational success (gokaku), road safety (kotsu anzen), health, business prospects, fertility and so forth, listing shrines and temples to visit by region. Reflecting the near-100% literacy rate in Japan and the need for shrines to bring their specialities to the attention of potential vistors, most larger shrines also offer printed guides for those wishing to know more about the history, mythology and special characteristics of the site, as well as advertising in magazines, railway timetables and other appropriate media.